If you own a blog, a website or an online business, there’s a high chance you’ve already heard of SEO or Search Engine Optimisation. While you may have taken some simple steps to use SEO in one way or another, it pays to fully understand how you can benefit from it.
Familiarity with SEO is important to use its full potential for your blog, website or online business. While you can always use SEO services, a basic understanding will come a long way.
According to Brisbane SEO experts, one of the best ways to start learning the optimisation process is looking into the terms and jargons used in the biz. Here are a few SEO terms to help you get started.
Keywords are a set of words used to describe a website’s content and the query performed by an online user. They are usually composed of 2 to 5 words with a geographical modifier (e.g. product/service + city).
Meta tags serve as a short summary of a certain page’s content. They are commonly seen in search engine results. They often contain the page’s targeted keyword and are composed of 140-160 characters.
Search Engine Results Page or SERP is the page that appears once you perform a query using a search engine such as Google. It contains several results relevant to the keyword or search term you type in.
Duplicate content is a block of content that exactly matches with or appears similar to other content somewhere on the web. Major search engines penalise websites containing duplicate content.
Backlink or simply link is a hyperlink on another website that points to your own website. Quality backlinks are important as they can improve your PageRank, another factor for your search rankings.
PagRank is a Google algorithm that indicates how good your overall SEO is. The highest PageRanks are usually the most recognisable and trusted sites on the Internet. Google.com, for instance, has a PR of 10. Facebook and Yahoo are both PR 9.
Learn more about SEO by consulting a qualified service provider.