Selling books takes talent; it is more than just creativity. This is why many authors rely on the marketing prowess of publishing houses to get the word out about their work and generate some buzz. But the fact that you don’t have any contract (yet), let alone your own publicist, shouldn’t discourage you.
The Internet has leveled the playing field, helping aspirant writers get published, be known, and make a living in literature. From making friends with influencers to writing meta data for books – a service offered by firms such as StoryFit – there are ways to market your book online successfully.
Whether fiction or non-fiction is your cup of tea, use these tips:
Build a Network Early
Don’t wait for you to finish your actual book. Start building your network three years before you plan to publish it. Socialize on Facebook or LinkedIn to befriend the right people – preferably those with credibility and following. Give them a glimpse of your project and keep them in the loop about its progress.
Stay in touch with the ones that express genuine enthusiasm for your upcoming book.
Participate in Forums Actively
Every field is a forum where people who share similar interests interact regularly. Join the one dedicated to the subject you’re writing about. Don’t just use the platform to network; be part of the discussion and share your thoughts for free. If you have an online real estate, share a link to increase its traffic.
Start and Maintain a Blog
Speaking of online real estate, have your own blog. The Internet has a space for everyone, so learn WordPress basic to build your brand. Produce useful content specific to your field. Make it a point to write daily compel readers to visit regularly.
When selling your book on Amazon, or smaller platforms, like Podia, master the art of meta data creation. Give the audience an idea what your book is all about with basic information, such as the title, your name, its description, page count, etc.
Utilize every space given to you, and be familiar with its character limits to avoid truncation. Remember: meta data isn’t only for people; it’s also for search engines. The more optimized it is, the easier your book can be found by those who might be looking for something like it.
Being a self-published author has its benefits and challenges. It might take a while before you can turn a profit, but you can reap the fruit of your labor if you stay on top of the creative and non-creative aspects of self-publication.