In the early days of social media, individuals used the platform to connect with people and express thoughts. Nowadays, businesses use social media as a marketing tool that helps their brand connect with consumers. Printibution reports that businesses that effectively utilize social media marketing increased brand recognition and improved brand loyalty. Learn how you can effectively promote your brand as well with these creative strategies.
Get Creative with Your Graphics
While text is a great way to promote your brand, it should not stand alone. A study shows that images posted on Facebook have 53% more shares and likes than a text-only post, so utilize graphics that complement the content you’re writing.
In addition, build your presence on newer social media platforms such as Snapchat, Instagram and Pinterest. If you’re looking to promote your brand on these highly visual platforms, it’s important to have great visuals accompany your text posts.
Go Ahead, Ask Questions
Some marketers play it safe by simply dropping links. Go beyond what the other marketers are doing and engage your audience in a conversation. Take the opportunity to ask questions and gather feedback. Remember that social media was made for people, not businesses, and it’s vital to create a human connection with social media users. Constant engagement with your audience will help them remember you and your brand.
Tweak Your Promotional Messages According to Platform
There is no “standard template” when promoting on social media as the rules of engagement vary with each platform. If you’re marketing your brand on Facebook, you’ll want a compelling headline, a stunning image, a promotional freebie or discount, and a link to your website. If you’re promoting on Twitter, get imaginative with your hashtags. If you’re using Instagram, take advantage of the carousel feature to tell a story using photos. Throw away that copy-paste mentality and customize your content by platform.
These creative strategies can help you more effectively market your brand using social media and reach a wider audience. Keep them in mind and you’ll be on your way to generating more traffic and increasing sales.